Mailchimp offers six main types of email automation to make your team more productive and efficient - these include 1) customer journey automation, 2) behavior automation, 3) transactional email automation, 4) postcard automation, 5) date-based automation, and 6) RSS-to-email automation. WooCommerce, Shopify) so you can connect your online store to the email tool - this way, you can target customers based on their purchases. Mailchimp offers a number of ecommerce integrations (e.g. Send-time optimization then schedules your emails to be sent when your customers are most likely to engage with them.
Mailchimp makes it easy to deliver personalized and relevant messages and purchase paths to individuals based on their contact information and how they interact with your company.
#HUBSPOT STATUS SOFTWARE#
Mailchimpīest email marketing automation software for: Connecting your ecommerce platform to your email platform so you can target customers based on purchase behaviors.
The tool also helps you maintain a cost-effective lead generation strategy - Versium gives you the ability to experiment with a single data source for better-performing customer segments. Versium Reach helps you visualize and segment your customers so you can tailor your email campaigns to them no matter which stage of the buyer’s journey they’re in. Versium Reach allows you to create target audiences that you can use across various marketing platforms (like HubSpot) and channels to help you effectively target and reach those groups through your email (and other digital) campaigns. Versium Reachīest email marketing automation software for: B2B businesses that want to segment their customers to more effectively reach them across a variety of marketing channels including email.
#HUBSPOT STATUS PRO#
Pro Tip: Use HubSpot’s Marketing Automation software to automate and personalize email campaigns to move prospects down the funnel and generate qualified leads. (You can also use HubSpot to automate a number of other tasks aside from email such as lead scoring, lead rotating, setting up web hooks, etc.) And speaking of workflows, you can visualize, customize, and personalize them to help you target every individual in your contact database. Pair your email campaign workflows to goals so you’re able to track and analyze their success. Select triggers, conditions, and actions so your emails are sent to the right audience members at the right time.
With HubSpot’s Marketing Automation Software, you can automate your email drip campaigns without any code.
HubSpot Marketing Automationīest email marketing automation software for: Automating email campaigns and personalizing them using integrated CRM contact data to move prospects down the funnel. There are a number of email automation software on the market today - the key is selecting the option that works best for your business and goals.įor the sake of this article, we’re going to work through the following steps in this section by looking at HubSpot’s Marketing Automation tool.īut here are a few more tools for your consideration with their main features and benefits to give you an idea of what these tools are capable of.